New Music Video by McCloud

Original Post can be found on pamediacompany.com

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New York, New York

I was thinking recently about the nature and the trees that I’m lucky enough to be surrounded by. The clean air. The wide streets. The weather of Palo Alto. It’s great.

There IS something about New York though that I missed. The grittiness, almost as if no film grain needs to be added. Contrast is up, saturation is down, and low-light is good. That’s New York to me. Fast paced cuts, jump cuts, hand-held. That’s what I remember New York was like. There’s an appeal that I can’t deny.

We were there to attend and film a TedX event at the United Nations Plaza. We were covering a fantastic rock band that donates 100% to charitable causes such as VH1’s Save the Music. I had the little EOS M and 22mm pancake and took some photos and video where I could.

I guess the grass is always greener on the other side.

Warning: NSFW

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12 Hours of L.A.

I had to fly down to LA for a shoot recently and settled on a couple of things. This roller luggae case by Lowepro (here) and this monopod by Sirui (here). I had to be absolutely sure that the airline wouldn’t check my gear, otherwise I wouldn’t fly. No way I trust them handling $15k (yikes I didn’t realize until now) plus worth of camera  bodies and lenses. The smallest of this Lowepro series met Virgin’s carry-on specifications and I could convert it to a backpack if they gave me trouble and also could use it to fit more stuff once landed if needed. Also, my trusty Manfrotto 561 monopod was just too big to lug around especially since we were already packing a heavy duty tripod, light stands and light panels. The Sirui holds something like 22 pounds and I can attest that is supports a lot. I mounted a 5d3, battery grip, lcd monitor and 70-200 2.8 is mark ii and it didn’t break a sweat. It didn’t even slide down which the Manfrotto does occasionally before retightening.

The trip was super brief but I snuck in a few shots and clips here and there.

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Tricky Lighting a.k.a Concerts UPDATED w/ New Video

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Exposing for a concert performance is tricky. The contrast from light to dark is so broad that no camera really has the dynamic range to capture the things that go on in the shadows. So the choice is easy, you have the expose for the subject. Well, okay you could spot meter but you must have the hottest spotlight shining on your subject. Well stage lights flash and move, so there’s quite a bit of guessing involved and reliance on experience. Whatever I think is proper exposure in those situations I’ll go bit under because you can’t bring blown highlights back to life but you can bring up shadows a little. You’ll introduce noise most likely but it’s definitely the lesser of the two evils.

In a perfect world, there are sound checks and rehearsals that will allow you to get an idea for the lighting situation so you can really nail your exposure. It’s funny to think that in the dark venues of concerts fast lenses don’t matter as much. You’re exposing for the subject and thus relying on the spotlights, which are pretty bright. In that respect I could have achieved the same results at f4. As it were, my angles (the wide floor level and the stabilized telephoto, both 5d mark iii’s) were shot at f2.8 with an iso of 1250. Shutter speeds were at 1/50th of a second. There was a 3rd camera which got great angles and good energy but I believe he tried to expose for the scene. The results were blown highlights in the face, blown highlights in on white t-shirts, and noisy footage in the shadow. In post you can’t recover the highlights so faces, towels and shirts end up with no detail but you can crush the shadows a bit to hide the noise and add some grain later. Some of these entry level Canon cameras, like the t2i that the 3rd angle was shot with) have more of a video type noise rather than a fine film grain that happens with bodies like BMCC, C300 or 1dc, etc.

This was a quick full performance edit, just a bit of sharpening and little bit of grain, and a more substantial edit will follow. The photo was taken with a single flash, more on that later as well. Taking a keen interest in photography has helped my filmmaking in many ways.

Check out Richie FaReal’s music here. He’s “a real dope rapper” (8 mile reference!). The venue was at Oakland Grand Live and Richie made a special guest appearance on Tony Cassanova’s track J.M.H.K. Watch they’re music here.

Thanks to www.richiefareal.com for the accommodations.

Update: Second Show

Comedically Musical – Good Times

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My first clients were a team of great producers that called themselves the Frat. They wanted to do an “Office” style take on the lives of being music producers and the struggles they encounter working with each other. The two stars were Serge1beats who assumed the “Diva” role and Mark aka “HiDef” played the workhorse, straight man. I use the word “played” loosely as often times their real comedic selves would shine through. Some of the best stuff happened off of improv, in fact that’s what it was. Improv shot like “The Office.” It’s seems as though they certainly could have a career doing just that, snapping witty insults along the way.

Everything was captured with either a Canon 5d Mark iii or 7d. Shot in Cinestyle, graded and chopped in FCPX. If I could go back I’d have just shot it in Neutral as I noticed that’s where my grading ended up most of the time. Plus, we get a little less noise in the shadows and more importantly it saves some time. If I really could revert time, I’d have suggested (come to think of it, they may have) re-shooting the interviews in episode 1. It’s painful now to see how underexposed I was during those segments, slightly confused by the backlight throwing off the meter and how bad the preamps are on the 5d.

I’ve since learned to never trust the back of the LCD screen and to get hot mics. The Rode Video Mic Pro has a +20db setting that allows me to dial the gain on the 5d all the way down. This results in substantially less noise versus setting the mic at 0db and pumping up the gain on the 5d to reach the same peaks. Now that I do a lot of interviews I sought after the Sennheiser G3 for my wireless lavalier solution for that reason. In both the transmitter and receiver I can crank up the sensitivity of the mics and not have to rely on the preamps on the camera. Normally, I’d record into a dedicated unit like the Tascam DR-40 (great because you can automatically record a second “safety track” at -6db, or whatever level you desire) but it’s awesome to have in run n gun situations. I shot footage for a kickstarter campaign and it was great to mount the G3 on the hotshoe of the 5d and not have to sync audio later.

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I’m ten times better, more experienced and more efficient now and the technical stuff does bother me. However, as a great example of content trumping all, I found myself still thoroughly entertained and laughing when watching these two interact with each other.

Here’s everything shot from the teasers, trailers, horribly shot episode #1, and some pieces that to me will always make me laugh.

Mark really is a talented musician, I especially like his reggae mixes. Check them out HERE:

Make ’em See – Music by Richie FaReal

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Richie FaReal is a super talented musician. He’s a songwriter/producer/rapper with music that I actually listen to which is a bonus not to have to generate love for a project.  Over the span of two days we maneuvered across San Francisco finding locations to shoot. My goal is always to capture the most minimalistic, clean and sharp images but this project organically turned into something that I thought was better suited to view as desaturated, black & white, gritty and grainy. Most of the performance was shot months ago but scheduling conflicts kept me from completing this. Richie and his manager did an outstanding job creating an official music video (here) that Richie actually heavily edited himself, talented guy. A window opened up and I wanted to complete what I started and here’s the result.

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Since the official version was so clean and elegant, I thought we would go for the opposite, which became the goal months after the first day of shooting. Everything was captured with a Canon 5d Mark iii in plain h.264 with Cinestyle as the picture profile. A variety of lenses were used including the 50 1.2, 16-35 2.8 ii, 135 f2, 24-105 f4 and 100 2.8 macro is. We occasionally used a 160 led lite panel, especially for the performance sequence with smoke. Richie was completely backlit for that with a second lite panel used for fill. I shot as high iso 6400 and was wide open most of the time. We also drove around San Francisco with a Canon EOS M suction cupped to the rear passenger window. The Manfrotto Fig Rig got a lot of play during walking shots. Otherwise things were kept minimal incase we needed to run!

My favorite lens was the Canon 135 f2l, the bokeh is perfectly round and the out of focus bits looks sort of anamorphic-ally stretched. Everything was loaded into FCPX and synced with Plural Eyes 3. Color Grading was kept to a minimum, as I prefer Cinestyle’s flat look in the instance. So I desaturated the shadows and performed a Black and White conversion to a few of the angles. Worked with the red channel for the conversion and and applied a LUT s-curve to them as b&w lends itself nicely to contrasty footage. Added a touch of grain and then some more. Two levels of sharpening, USM and FCPX sharpen tool.

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You can download Richie’s music for FREE over HERE.

Day at the Park

Getting into portrait photography. Just as another speedlite and grid arrived I was off to watch the SF Giants play. I knew I wasn’t going to be bothered nor bother folks with flash but I still wanted to snap some stills during the game.

Brought my 5d Mark iii and left the 7d in the trunk. Why? I didn’t know what light levels I was to be dealing with and though the reach would have been nice on the crop sensor, the 5d’s resolution allows me more cropping options kind of making it moot for stills. The 8 frames a second would have been nice too, but 6 frames ain’t too shabby and getting clean files were more important.

That’s it!

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Main objective was to shoot stills, but couldn’t help switching to movie mode here and there. Footage was scarce but wanted to chop something up. blah blah blah:

Richie FaReal

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Hailing from Oakland and residing in the South Bay, Richie FaReal developed a wide taste in music. Heavily influenced by Blues, live instruments and artists like Stevie Wonder, Richie has become a top talent producer in the Bay Area. Oh, he can rap too. I’ve been a fan of underground hip-hop, mainly freestyle battles and if you don’t have word-play and multi’s then you better have cadence and swag. Richie FaReal’s got it all. I’ve quickly become a fan of his music.

Onto the insider info on the Video EPK below. We shot it in ONE day!!! The goal was to make it look like it spanned several months so Richie came with change of clothing and we set out all over San Francisco. We started in Deloris Park, went to outside SAE, a dive bar, and random side streets. I found some old clips I shot for an episode of the Frat tv where he had some facial hair that helped to sell this idea. We ended at his producer’s home setup.

Now, my main camera used was the 5d mark iii with a 16-35 2.8 ii and a neck strap. I had a Zoom h2 that he kept in his pocket and we just let that run, Plural Eyes took care of the syncing. I also shot the Music videos too, there are full versions somewhere, but they provided some nice value and breaks to the piece.

Richie’s been featured on a lot of magazine’s recently but I decided on this post since the most recent one, 2dopeboyz, attached the full Video EPK! Check it out below. For the full article on Richie Fareal click here. For booking him click here.

A Real Life Warrior

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I got an opportunity I couldn’t pass up. A long time ago my dad brought home UFC 1 when it was banned years ago and we became fans from the beginning. This was when people came in with styles like ninjitsu and sumo. No gloves, no rules. I’ve been following the sport since. Film editing has been an adventure and I wouldn’t trade it right now for anything, but the hours are crazy! 10 – 14 hours a day on the same chair. So when a free day rolls around I’m all for it. “IT” means, in my case, a full on assault on doing nothing.

The opportunity came in the form of a UFC fighter that wanted to do a video, updating friends, family and fans on his progress from an injury. I decided to take my one free day to travel to meet him. It was a gruesome injury that blew out his knee. The warrior he was had no doubts that rehab was the next step because there wasn’t a question as to if he wanted to fight again. I’d have my doubts. He didn’t.

Josh Clopton moved to San Francisco, specifically to train with his idol, Gilbert Melendez at El Nino Training Facility. It’s an awesome location and everyone there was super friendly. Gilbert was even there fresh off his championship match with Benson Henderson to lend some words to Josh. For those that don’t know, Gilbert along with Jake Shields and the Diaz brothers form the skrap pack. It’s a highly successful group of crowned MMA fighters that fought in Strikeforce and now the UFC. It’s a testament to the skill level Josh is at that he is a part of this elite group.

A former IT guy from a small town, Josh made it The Ultimate Fighter television series and the UFC. From what I can tell, his work ethic is unbelievable. His will is undeniable. Upon meeting, I realized I towered over him (I stand 6’3″). A part of me thought, I could easily land a take down and turn this guy’s lights out. Then we filmed a section of him on the heavy bag. That part of me quickly left. Any thoughts like that ran away with dust trails. This guy is a beast.

I filmed this piece with the 5d mark iii as my main camera, still hesitant to shoot RAW on a gig like this. I used the 7d with a 50 1.2 for parts of the interview portion. Audio was captured with a Sennheiser G3 or a Rode VideoMic Pro. Other lenses I used were the 70-200 2.8L is ii and the 16-35 2.8L ii. The telephoto was good for the main interview shot, it condenses the background, and gives a nice bokeh for a very cinematic look. The wide angle paired with the Manfrotto Fig Rig was great for the training shots where I circled Josh while he shadow boxed. I love the steadicam look but don’t ever have the time to balance it. I decided on the Fig Rig because I can achieve similar shots but it’s super quick to attach a camera to it since I’m in the Manfrotto system and everything I have has a quick release. The outdoor shots at night were done with the 50 1.2 wide open with the 5d Mark 3 at iso 6400. No denoise applied. Not bad! Josh liked this song called Saturday NIght by Travis Barker and wanted to integrate that into the video. I also liked the Warrior soundtrack and thought it was a fitting, albeit obvious, backdrop to the initial arc of the story. I shot this thing at 7pm and finished editing at 3:30am the next morning.

The important part was the story. Josh has an inspiring one. I’m a fan of his and will be rooting for him come August 3, 2013 when he flies to Rio De Janeiro for his fight at UFC 163.

Please check out the video and hit the Like button. Thanks!

Director’s Version:
Saturday Night is a great song that fits nicely with the message Josh has. In this case I wanted to the feel of the opening soundtrack to permeate through to the end. I also desaturated the highlights and blacks while boosting the midtones. Finally, a small touch of film grain. I thought overall it gives it a more dramatic and cinematic tone.

CANON DSLR RAW VIDEO FOR FREE

I own a 5d mark iii and was tempted to buy one of the new BlackMagic Cinema Cameras because of the sharper prores and the super sharp raw that it produces, even the older 2.5k version. The BlackMagics don’t work for me for most of what I do, event coverage and ENG documentaries where speed to upload is hugely important. BUT I did want it for things I could take my time on, like music videos and short films. Memory storage is an issue.

The awesome, super smart people over at Magic Lantern just hacked a camera I already own to enable it RAW 14-bit video recording! This is a nightly build not quite yet alpha but perhaps soon to be. It is continuous!

Here are examples. Mind. Blown.

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another example

Thoughts on FCPX multi cam

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I think it’s great that so many features are built into FCPX that allows me to stay there. Things that in the past required me to take something out of it and into Motion or After Effects are simple and easy to use plugins in Final Cut. I can quickly color correct, key and add titles. FCPX’s Multicam feature unfortunately fall short.

Very often I’m stuck having to use Plural Eyes 3 to sync and then re-import back into FCPX. Some of the things I’ve noticed are:

1. anything more than about 6 clips and FCPX multicam will have trouble and/or take substantially longer than plural eyes to sync

2. clipped audio may result in unsyced clips

3. each clip will get its own track. In other words if i shot 4 clips on the 5d, instead of making one continuous track it will get split into four tracks which sucks when editing.

side note:  I edit on a 15″ Macbook Retina and multicam clips present a real challenge especially since I’m only at 8gb of ram. So I change the timeline viewer to no thumbnail and edit on a single screen when cutting realtime.

Even with all these drawbacks I still find ways to use it. I had to edit a basic music video for a client. He shot it and gave me the footage. Wide, medium and close. 2 takes each. 6 angles plus audio at under 3 minutes. Used FCPX multi cam and it synced it perfectly and quick. VIdeo was shot in black and white. I recommend not doing that, you can always remove color in post but you cant put it back in. I don’t like black and white personally, but I understand the motive for it. I thought I could achieve the same feel by adding some blues into the shadow. Music video done in record time. Thanks in part to FCPX’s built in Multicam.

Here it is:

Getting back together

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Couldn’t pass up a sweet deal for the Sony Nex 5n. Needed a pocket sized camera that did 1080p60. Sony and I are reunited! The image is sweet, better than the a77 I had (no crop in video mode!).

It’s better in low light that my Canon 7d. Holds on to more details at iso 3200 but I would’t go past 1600.

Wish there were half stop iso adjustements.

Camera has overheated and shut off several times, bummer.

Lack of manual controls sucks for paid gigs where quick changes are needed.

I mounted the camera on my 7d and the Canon definitely looks more cinematic until I take the 5n footage and conform it to 24 frames. The slow motion is super clean, I forgot how impactful slow motion is. Even taking it to 10% with optical flow in final cut X yielded clean results. That’s why I got it.

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Could the Metabones Speed Booster be on my horizon?!

It’s all about the lenses?

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I count five. Maybe six conversations I had with myself on the drive up to purchase the Canon 70-200 2.8l is ii. I had the mark i version. It was heralded, legendary and considered the best. The mark ii was considered better, more consistent sharpness throughout the entire range but was nearly twice as expensive. Also, we’re talking stills. This would probably be a no brainer, resolving power for a lens can be seen easily when looking at a raw still file. Would I be able to tell the difference when shooting video, which is what I use all my gear for. Could lenses make a difference on an image that isn’t even really true 1080p?

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From the pictures above I think it’s safe to say yes. The top one was the original mark i. This was shot at 200mm on a 5d mark 3 wide open. I took a screen shot from the .mov file. The mark ii is sharper with better microcontrast. Now that the most pressing question was answered a new one propped up. Could I have saved the money and just sharpened the image in post. I loaded the clips into FCPX and ran an unsharp mask and a sharpen filter on top of that.

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It’s closer, but not quite. If I sharpened it further, I would have gotta some pronounced, sharpened noise as well. The mark i is the top one by the way.  The 70-200 range is great for getting that cinematic compressed background look. The mark ii focuses closer which comes in handy indoors. I couldn’t tell the difference when it comes to stabilization ro build quality. Lastly, you can still sharpen the mark ii.

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Good call on the upgrade, right? Mike, hello?

The Frat TV Season 1

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I have to bite my hand to keep from laughing, shaking the monopod and ruining a shot. Everytime I film these guys. Everytime. They are the some of the funniest, off the cuff, wittiest people I have ever met. They are music producers. They are the Frat.

This is the trailer. We have 5 episodes in the wraps. They will be released 2 weeks apart from each other. It was and is a great privilege to work with artists that I myself would listen to, without having that connection. Most of all I like to laugh and they make me.

They are a serious bunch when it comes to music and I believe they are super talented and on the rise. Please stay tuned, like, subscribe and support them.

Rapid Fire

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I’m really excited over a couple things. First I know Apple just released version 10.0.8 for Final Cut. Most of the changes don’t seem to affect me or help to speed my workflow. Having support for Sony’s 4k codec is not something that concerns me at the moment, nor is support for Alexa’s log. The positive thing is Apple is finally admitting that they lost professional users and are publicly making a bid to get them back.

Finally, the Wolverine trailer is out! The franchise took a big hit when Darren Aronofsky (Black Swan, the Wrestler, Pi) stepped out of production. His presence made Wolverine look promising especially after the first origins movie. However, they did get Walk the Line and 3:10 to Yuma director James Mangold to helm after Darren’s departure. That’s more than a healthy alternative.

Roger Linn and Carson Day at SAE

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A few weeks back I ventured up to SAE of San Francisco to film an event. They had two guest speakers, the Legendary Roger Linn and Carson Day from Dave Smith Instruments. Obviously, I felt a little weird attaching little Zoom recorders to these industry professionals but I did what needed to be done. They were great and kind and I learned a lot. Roger’s drum machine was used to create Prince music!

I had two cameras running. I had the 50 1.2 on a 7d locked down and I floated around with the 5d and various lenses attached to the mono. Aside from the Zooms, I used a Tascam DR-40 set really low specifically so I can get some clean audio of their music since there wasn’t a board I could plug in to. I also mounted the Rode shotgun on the 5d so I could monitor the audio to make sure I can get good audio to sync with. I used Plural Eyes to sync the 3 audio tracks and 2 cams. It did ok but I had to do a lot of manual syncing, PAIN!

The main issue I had was not having loaded Magic Lantern onto the 7d and facing the 12 minute recording limit. That meant keeping track of the time, while monitoring the audio, while moving around re-obtaining focus. It was sensory overload for me.

Anyways, it was a great experience and please check out the video on SAE Institute USA’s youtube channel below.

The Dancer

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I had the pleasure of working with a Bay Area artist, RichieFaReal, for his upcoming LXXXV album. I was commissioned to shoot the music video for his song “Maniac.” It’s a visually cool juxtaposition of images between a beautiful, graceful dancer and the little girl from The Ring. Playing dual roles as the dancer and the maniac was Thonia. I was caught off guard by how great she was to work with. Didn’t flinch once on consecutive retakes and gave it her all.

We’re in the final stages of editing the video but I had some downtime and footage that wasn’t going to be used. So I chopped up this ditty as prelude to the final video. Everything was shot on Canon’s for this one with the use of available light. That was a mistake. I wanted the warmth from the dance studio’s light so I left the cameras at 5600k thinking I can simply add some purple (can’t shake the purple phase!). Instead of a nice warm sun yellow I got kind of a grotesque over-riped banana yellow that didn’t reveal itself since I shoot in Cinestyle. It was time consuming correcting each clip but a great lesson learned. In the prelude I didn’t want black and white so I kept the mid tones but desaturated everything else. FCPX for the edit.