Make ’em See – Music by Richie FaReal

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Richie FaReal is a super talented musician. He’s a songwriter/producer/rapper with music that I actually listen to which is a bonus not to have to generate love for a project.  Over the span of two days we maneuvered across San Francisco finding locations to shoot. My goal is always to capture the most minimalistic, clean and sharp images but this project organically turned into something that I thought was better suited to view as desaturated, black & white, gritty and grainy. Most of the performance was shot months ago but scheduling conflicts kept me from completing this. Richie and his manager did an outstanding job creating an official music video (here) that Richie actually heavily edited himself, talented guy. A window opened up and I wanted to complete what I started and here’s the result.

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Since the official version was so clean and elegant, I thought we would go for the opposite, which became the goal months after the first day of shooting. Everything was captured with a Canon 5d Mark iii in plain h.264 with Cinestyle as the picture profile. A variety of lenses were used including the 50 1.2, 16-35 2.8 ii, 135 f2, 24-105 f4 and 100 2.8 macro is. We occasionally used a 160 led lite panel, especially for the performance sequence with smoke. Richie was completely backlit for that with a second lite panel used for fill. I shot as high iso 6400 and was wide open most of the time. We also drove around San Francisco with a Canon EOS M suction cupped to the rear passenger window. The Manfrotto Fig Rig got a lot of play during walking shots. Otherwise things were kept minimal incase we needed to run!

My favorite lens was the Canon 135 f2l, the bokeh is perfectly round and the out of focus bits looks sort of anamorphic-ally stretched. Everything was loaded into FCPX and synced with Plural Eyes 3. Color Grading was kept to a minimum, as I prefer Cinestyle’s flat look in the instance. So I desaturated the shadows and performed a Black and White conversion to a few of the angles. Worked with the red channel for the conversion and and applied a LUT s-curve to them as b&w lends itself nicely to contrasty footage. Added a touch of grain and then some more. Two levels of sharpening, USM and FCPX sharpen tool.

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You can download Richie’s music for FREE over HERE.

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