Game Changers

So Apple has revolutionized the way we interact with technology and have a big iPhone unveiling tomorrow. Sony have their own announcements tomorrow that may make the same sized waves in the world of photography/videography. One major camera that’s to be publicly introduced tomorrow is the SLT a99. It’s Sony’s first Full Frame camera since the a900 was released in 2008.

The a99 was created with special attention made to video. Some things that stand out are:

1) Sony’s switch away from it’s propietary shoe mount into the universal mount. There are many microphones, lights and recorders that can now be mounted without clunky chinese adapters.

2) The video resolution seems to be sharper. Sony’s line of SLT cameras had pixel counts many times greater than what standard Full HD 1080p required so there was a downscaling process that produced some soft images. Panasonic did a better job of scaling HD video from its sensor in it’s GH2. Sony’s RX100 point and shoot produced some sharp images as well. The a99 seems to be on par.

3) Manual Audio Gain Controls! Plus there’s a headphone in jack to monitor your recordings.

4) There’s an aps-c crop mode that will automatically detect if you mount a lens designed for the a77. It will crop the image accordingly.

This seems like an amazing camera along with the other rumored Sony product announcements like the full frame point & shoot RX1 and a pro NEX ILC. Can Sony inspire people to switch away from Canon and Nikon and in the process save itself?

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