“One more thing, is all Apple needs.”

Could this be the next must have design?

If my hunch is right, Apple HQ has that thing in the pipeline and it was supplied none other than by Steve Jobs in a Tupac-like role. When Jobs was forced out of Apple 27 years ago, nothing innovative was created by the company. John Scully had an opportunity to prove it was capable of producing something revolutionary while structuring an environment capable of competing with big brother and Microsoft. Time revealed that 1 Infinite Loop could not create without; however, Steve proved he could compete demolish the competition when he was asked back.

Father knows best and Steve’s first move was to strike a $150 million dollar deal with Microsoft. Add the iMac, iPod, iTunes, AppStore, iPad, Macbook Air, Pixar and the iPhone to the list that started with the Apple I, II and Macintosh. The man redefined our common conceptions and turned Apple into one of the wealthiest companies in the world.

Apple is now orphaned, however it can ride its fiscal success for the next few years without any significant technological innovation but it doesn’t last long (see Microsoft). Chief Apple Designer Sir Jonathon Ive said “if we can’t make something that is better, we won’t.” Without it’s creative father, just how is Apple going to do this? Like any good son taking over the family business, Cook will get a shot before confidence wanes. He’s going to need to do well immediately if one expects reasonable growth above the upper edges of the long term trading channel valued at $460. Plus, I think good ol pops had a gift to give.

Now we’re not at that point yet, though it’s clear creativity has stalled. The iPad got thicker and heavier. What’s next for us? Siri on the Nuevo New iPad? WooHoo! Retina on the Newer Nano? Oh, I know! Thunderbolt AND USB 3.0 on the Nearly Now Macbook Pro. No. No. And no. These moderate updates will not do regardless of inferior competition. Dig through the rumors and ask yourself if Jobs could’ve done better. Pushed harder. Got more.

Famous for creating the “I’m working 90 hours/wk and loving it” T-shirts to get the Macintosh team motivated, I think Steve Jobs worked his magic one last time. Rumor has it he did not work on the 4S. Rumor has it that he worked on a secret project yet to be released. Rumor has it that it’s the iPhone 5.

Masayoshi Son said, “I visited Apple for the announcement of the iPhone 4S [at Apple headquarters in Cupertino, California]. When I was having a meeting with Tim Cook, he said, ‘Oh Masa, sorry I have to quit our meeting.’ I said, ‘Where are you going?’ He said, ‘My boss is calling me.’ That was the day of the announcement of the iPhone 4S. He said that Steve is calling me because he wants to talk about their next product. And the next day, he died.”

I know. Wow. It’s mind blowing how passionate Steve Jobs was and I’m sure his creative juices were given huge electric jolts considering his time constraints due to failing health. The iPhone 4S was a logical progression and Steve knew the team he assembled for it would be self sufficient. So he worked on the followup in the days leading to his untimely death. Covert style. Whatever they choose to call the next iPhone is sure to be a cult classic based upon the idea it was his last project. An egomaniac like Jobs wouldn’t want to go out working on a moderately improved product, would he?

Summation time. Steve Jobs worked on the next iPhone. This will give Cook plenty of time to find the next creative genius and develop him without sacrificing reasonable growth to the shareholder. And I NEED this new device. I am a Machead, I realized. I have the Apple Cinema Display, an i7 Macbook Pro, an iPad 2, an Apple TV. They all work beautifully together. I now more than ever, understand I just need…one more thing.

 

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